Bud Light Seltzer Activation

Experiential Design • Environmental Graphics • Event Branding• Apparel Design

As a freelance graphic designer for Hirschfeld Marketing Solutions, I developed the visual identity and environmental graphics for Club Pride, an immersive activation for Bud Light Seltzer at the All Things Go Music Festival in partnership with Capital Pride. Inspired by Bud Light Seltzer's Retro Tie Dye campaign, I extended the visual system across environmental graphics, event signage, artist posters, branded merchandise, and promotional materials to create a cohesive festival experience.