U.S. Hunger Brand Identity

Brand Strategy•Identity Design•Brand Systems

As Creative Lead, I led the visual rebrand of Feeding Children Everywhere to U.S. Hunger, designing the logo and developing the organization's complete visual identity—including the color palette, typography, graphic elements, and brand guidelines. I then led the rollout of the new brand across more than 50 touchpoints, including the website, marketing collateral, social media, packaging, event signage, apparel, and environmental graphics.